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The Realtor’s Guide to SEO: How to Get Found in Your Local Market

a word cloud of words on a white background

a word cloud of words on a white background

If you're a real estate agent with a website—but not enough leads—this blog is for you. SEO (Search Engine Optimization) may sound overwhelming, but it doesn’t have to be. With just a few smart tweaks, your site can show up in local searches, attract more qualified buyers and sellers, and work for you around the clock.

🔍 What Is SEO (and Why Should Realtors Care)?

SEO is the strategy behind how your website ranks in search engines like Google. When someone types in “homes for sale in Morgan Hill” or “top realtor near me,” your goal is to show up on that first page.

With platforms like Lofty and custom websites built through Social-Designs, implementing simple SEO best practices is easier than you think—and it can dramatically impact your visibility and credibility.

✅ SEO That Works on Lofty and Custom Sites

Whether you're using Lofty or a fully custom website, here are some foundational SEO tips every Realtor should be using:

👉 Need help optimizing your site? BOOK A CONSULT

📝 Why Blogging Helps You Show Up in Search

Consistent blogging builds credibility and helps your site rank for new search terms.

Here’s how to make your blog SEO-friendly:

💡 Pro tip: Blog posts can rank in Google search and generate leads for months after publishing.

📍 Local SEO: How to Target Your Market

You don’t need to compete with Zillow or Redfin. You need to rank locally, where your buyers and sellers are searching.

And most importantly...

🌐 Google My Business + Your Website = Power Combo

If you're not using Google Business Profile, you’re missing out.

Why it's a must-have:

🔗 Need help setting up or optimizing your GMB?
👉 Contact Social-Designs to optimize your Google My Business to get started

🚀 Ready to Be Found Online?

A beautiful website is only half the equation—you need strategy to get found. At Social-designs, I build SEO-optimized real estate websites that help agents stand out in their local markets.

👉 View my portfolio
📅 Book a free consult